Clean Creatives
Inspired by and in cooperation with Clean Creatives in the US, Clean Creatives SA is hosted by FFSA. This campaign aims to bring together leading SA media agencies, their employees, and industry clients to address the SA ad and PR industry’s work with the fossil fuels that are the principal cause of climate breakdown.
For a more detailed history, you can view all our campaign timelines here.
sign the pledge
Are you a creative, agency or creator? Signing the pledge states that:
“I/We will decline any future contracts with fossil fuel companies, trade associations, or front groups.”
The South African F-List 2024: A Flood of Greenwashing
The second edition of the F-list report was released in October 2024. This report shares the 1010 fossil fuel contracts held by 590 ad and PR agencies in 2023-2024.
Upcoming events
Past events
News
Gallery
July 2025: Stephen provided an overview of the campaign at our Annual General Meeting and 10th birthday celebration at The Homecoming Centre in Cape Town.
March 2025: Our panel for Clean Creatives' Climate Mixer, featuring Lester Kiewit, Tom Fels, Emma King, Lazola Kati, Annelie Maré, Jarred Cinman & Bradly Howland.
February 2025: Stephen guest speaking about the Clean Creatives SA campaign, and their 2024 F-List report, at the Fossil Ad Watch report launch.
Local media coverage in October 2024 of CCSA's 2024 F-List Report: “A Flood Of Greenwashing.”
September 2024: CPUT student student Vusumzi Maseti won the Creative Cleanup 2024 challenge with his piece, "Why Reward Bad Behaviour?"
Moments from CCSA's Creative Cleanup 2023 Schools Challenge in collaboration with @creatives_for_climate.
September 2023: Stephen, our CCSA campaign director, and Thameena, our FAB campaigner, at the Unleashing Creativity for Climate Action event during Cape Town Climate Week 2023.
September 2023: Emma, our CCSA campaigner, presenting at the Unleashing Creativity for Climate Action Event during Cape Town Climate Week.
September 2023: Stephen participating in a panel at Fame Week Africa, titled 'Clean Up your Act! How we learned to love the planet and minimise our contribution to the Climate Crisis'.
April 2023: CCSA hosted an event supported by @tedxjoburg ahead of Earth Day, featuring speakers from the advertising industry, media and activism.
April 2023: Stephen spreading the word about the campaign at a Motion Design CPT Meetup.
October 2022: Clean Creatives South Africa hosted a creatives meetup and panel discussion titled "The Climate is Changing, Is Advertising?" during Loeries Creative Week 2022.
THE FUTURE OF CREATIVITY IS CLEAN
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THE FUTURE OF CREATIVITY IS CLEAN ·